International marketing (Automobile Industry) Essay

International marketing (Automobile Industry) - Essay Example This is mainly due to the presence of varied types of innovative features within both domestic and commercial range of vehicles (Belohlavek, 2008). So, prior entering such a competitive market segment, any new organization need to analyze the requirements and demands of the customers. Only then, the new product line might position itself among other rivals of the market. Along with this, it might create a significant brand image and reputation in the market (Belohlavek, 2008). Company profile Jaguar land Rover is a popular British multinational organization operating successfully in automobile sector since 2008. It is entirely a subsidiary of Tata Group after acquiring it from Ford Motors. It is headquartered in Whitley, Coventry, of United Kingdom comprising of about 25000 employees in the year 2012. Due to the implementation of varied types of new and innovative features, the demand and craze of the product lines like land Rover, Marques and many others enhanced to a significant extent. As a result, it brand image and revenue of the organization also enhanced resulting in amplification of its net operating income by  £2.402 billion by the year 2013. And its net income also increased by  £1.215 billion by the year 2013, that proved extremely effective for the organization of Jaguar land Rover(Jaguar Land Rover Limited, 2013). Marketing Mix of Evoque Targeted At the Low End Of The Market Marketing is described as a process with the help of which the products and servi ces of an organization or brand originates, priced, promoted and finally distributed to the customers. With the help of this process, the image and demand of the products of a specific brand attains popularity and reputation in the market among others. However, the procedure of marketing becomes fruitful only with the help of effective marketing mix (Wendorth, 2009). Marketing mix is a strategy that comprises of 4P, namely product, place, price and promotion. It is with the help of all these 4P’s the popularity and popularity of the product might be analyzed in the market among others. Not only this, these 4P’s of marketing mix are also essential of a product or brand, while entering a new market or place. In order to enter the low end of the market, where the economic condition of the individual are extremely low, the marketing mix strategy of Evoque need to be developed very cautiously. So that it might surely prove effective for both the brand and the product line l eading to improvement of its image and equity among others rivals (Wendorth, 2009). Product: It is the first point of marketing mix divided into three sub parts namely: brand, innovative features, quality. Brand Image: The brand image of Evoque range of products or vehicles is extremely high in the market due to the presence of varied product lines such as land Rover, Marques and many others. It is also one of the most preferred brands due to eye-catching features of the tires like pitch design technology, centre rib blocks, M&S treads so as to present a